Search Engine Optimization: How to Make Spiders and Other Crawlers Work For You
So, how do you do it? Better yet, how does Google do it? If you’re unfamiliar with Google’s methodology here’s a pretty good primer (video below). And, although it is a little dated, it’s a classic!
Whether You Call It Search Engine Optimization or SEO, You Better Have It
Ok. If you took the time to watch (and I hope you did), it should be clear that Google is pretty complex. Today, Google’s Algorithm is even more complex measuring social media “intangibles” like Facebook, Twitter and other sources. It effectively checks to see if your story and branding are consistent across all platforms—ie, are you credible? And, from this information, it determines a Page Rank. Ultimately, this factors out to whether you rank on page 1 or 21.
Why Does SEO cost so much? Can’t you just do it once?
This is the most asked question. If you have an understanding of just how many things Google searches now and just how many things you have to make sure “match up”, then you’re well on your way to answering the cost question. Frankly, it just takes a lot of work! And, the type of work it takes is really time and thought intensive. And, to add one more level of complication, its always changing — a new competitor arrives, a new product line is available, a bad review or news item has to be dealt with. The search engine consultant, Moz completed a survey in 2011 on SEO cost worldwide. Basically, the survey amplified that while prices do vary worldwide that the services needed to ensure your website presence do not!
We take care of all that. We do it on an an ongoing basis.