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Search Engine Optimization

The Value of SEO on Google by TrafficToday, marketing is different! Really different!
Before you prepare for anything else, you had better ensure that your website can be found.  As indicated by the graph, over 91% of people stop searching after the first page.
In our world today, typically “search” means Google.  By some accounts, Google gets almost 90% of the relevant product searches.  And, while BING and Yahoo certainly do have their own followers, in the final analysis, if your product, service or cause is going to be successful, it better be on Google. And, if you want maximum traffic, it better be on Google page 1.
So, how do you do it?  Better yet, how does Google do it?  If you’re unfamiliar with Google’s methodology here’s a pretty good primer (video below).  And, although it is a little dated, it’s a classic!


 

Whether You Call It Search Engine Optimization or SEO, You Better Have It

Ok.  If you took the time to watch (and I hope you did), it should be clear that Google is pretty complex.  Today, Google’s Algorithm is even more complex measuring social media like Facebook, Twitter and other sources.  It effectively checks to see if your story and branding are consistent across all platforms—ie, are you credible.  And, from this information, it determines a Page Rank.  Ultimately, this factors out to whether you rank on page 1 or 21.

 

We are experts in helping you define your message and branding.  This is classic Marketing Agency stuff.  But, where we standout and shine is in implementing the latest technology on getting your message to masses.  And, in the metrics, to insure that we can measure and change course when and if needed.  Gone are the days of ‘set it and forget it’ marketing.  SEO MarketingYou must be able to respond and project real time.  Your search engine rank is a indication of how effective your message “matches up.”

  

Why Does SEO cost so much? Can’t you just do it once?

 

This is the most asked question.  If you have an understanding of just how many things Google searches now and just how many things you have to make sure “match up”, then you’re well on your way to answering the cost question.  Frankly, it just takes a lot of work!  And, the type of work it takes is really time and thought intensive.  And, to add one more level of complication, its always changing — a new competitor arrives, a new product line is available, a bad review or news item has to be dealt with.  The search engine consultant, Moz completed a survey in 2011 on SEO cost worldwide.  Basically, the survey amplified that while prices do vary worldwide that the services needed to ensure your website presence do not!

 

We take care of all that.  We do it on an an ongoing basis.

 

Lets talk more. Contact us today to find out how we might be able to help!

 


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