Field Notes
How AI search, mobile technology, and digital marketing are reshaping the trades. Written for roofers, plumbers, HVAC techs, and electricians. No fluff, just what works.
Articles
Roofing
Why Your Roofing Company Is Invisible to AI Search
March 1, 2026
Storm season is coming. When homeowners ask AI "best roofer near me," will your company show up? Here's why most don't — and how to fix it.
Read Article →Mobile AI
The Mobile AI Revolution: How Homeowners Find HVAC Companies in 2026
February 15, 2026
73% of emergency HVAC calls start on a mobile device. But the game has changed — AI assistants are now choosing who to recommend. Here's what that means for your business.
Read Article →Plumbing
Emergency Plumber? AI Decides Who Gets the Call
February 1, 2026
When a pipe bursts at midnight, your customer isn't scrolling Google. They're asking Siri. Here's how to make sure AI sends them to you — and not your competitor.
Read Article →Electrical
Third-Party Credibility: The Secret Weapon for Electrical Contractors
January 20, 2026
AI search doesn't trust your website alone. It looks at news mentions, reviews, and directory listings. Here's how to build the credibility AI demands before it will recommend you.
Read Article →Industry Shift
Why "Set It and Forget It" Marketing Is Dead for Contractors
January 5, 2026
65% of AI bot traffic targets content from the last 12 months. Your three-year-old website? AI is already ignoring it. Here's what happens when you stop publishing — and how to get back.
Read Article →Mobile AI
Voice Search and the Trades: What Every Contractor Needs to Know
December 20, 2025
"Hey Google, find me a licensed electrician near me." Voice search through AI is exploding. By 2027, more than half of local service discovery will happen through AI interfaces. Is your business ready?
Read Article →Get AI Marketing Intelligence for the Trades
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